Commercial

I was looking at some commercials online, and I noticed the most effective ones have a storyline (and sometimes a punchline). Do we want to consider bringing comedy or wit into our advertising campaign? I guess that ties back to another important question (or two): What do we want our image to be? How do we want our product to be perceived? What is our 'flavor'?

Just a couple things:

The 'walking' shoes in this commercial reminded me of our idea.

Also, here is the Scrubs introduction they mentioned in class on Friday.