Friday, November 13, 2009

Brainstorming

Slogan: Zip It?

Development:

  • Prototype
  • Test Run 
  • T-shirt and website (marketing)
  • Seek partnership with pre-existing company
  • Survey, media screening ("What do YOU look for in a shoe?")
  • Hire R&D department for testing
  • Drawing Board
Allocation of Workload:

Nicole - Website
Tess, Sarah - Animation
Everyone - Video
Kristin - Info-mercial script 

Brochure
Visual Aid (poster, mini-billboard)





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